A Christmas Snowflake...
We are officially getting excited about Christmas as of today!
We have, of course, been excited about it since July but now we feel we can start celebrating without fear of reprisals. If you are like us, then you are feeling the buzz too so why not share the Christmas Cheer with your website and make it the place to be this Xmas and New Year 2017...and beyond.
Here, we become like a snowflake, with six tips for you to benefit from! These tips will help you instantly improving your service for the festive period, which will have beneficial effects to your business that will extend way beyond. All of this stuff is easily done and will make a big difference so take the time to make it right. Don't panic if you haven't sorted stationery as we can do it within a week!
Extend your Returns Policy
During Christmastime, an ordinary returns policy may not meet your customers’ needs. Providing an extended returns policy may be associated with slightly higher costs but this is all about PR and customer retention
Watch the Weather
Winter weather is notorious for causing traffic delays. Keeping a sharp eye on weather predictions and informing your customers as to how deliveries may be affected by it is a courtesy not offered by many ecommerce websites - this will make you stand out from the crowd as a retailer who cares about good service
Be Clear on Dates
Final delivery dates and last ordering times should be made very clear to your website visitors to avoid disappointment - a Christmas present not received is likely to make that customer never choose your services again. Also, check out the last delivery dates of your competition - can you go a day later?
Update your Information
Most websites have an ‘About Us’ page, detailing the company’s history, objectives, achievements and more. It is important to ensure that this page is always kept updated, particularly if you are a smaller retailer who wants to get their name out there
Offers and Promotions
Everyone loves a bargain and never more so than during the festive period. A particularly successful offer is for free delivery and, by imposing a minimum spend, you can cover the costs that this incurs. Bundling products is another great way of upselling
Tempt Customers Back
Making sure that you keep your customers beyond Christmas can be achieved in many ways, such as by offering a discount at a later date when a particular product is bought or amount spent. Encourage customers to follow your company on social media - ensuring that these channels are always kept fresh, relevant and up to date - so you can always keep in immediate, informal contact with them
Our prestigious web development company can help you to achieve better sales this Christmas and in the future. Experts at creating unforgettable online experiences, we guarantee to change the way you think about selling products and services online.