TikTok Made Me Buy It!
With over 2 billion downloads around the world, TikTok is massive and growing all the time. Many online retailers have already been using the platform to promote their products for some time but TikTok has now made this easier and better than before with the launch of TikTok Shopping.
In 2021, video-sharing platform TikTok began expanding into the eCommerce landscape by creating a partnership with Shopify in Canada and the US. Before this, shopping on TikTok happened organically, with creators and influencers talking about products in their videos. This resulted in massive trending for the hashtag #TikTokMadeMeBuyIt and was also responsible for many stores in the US facing a drastic shortage of feta cheese after a recipe including the food went viral!
After the success of TikTok's partnership with Shopify, TikTok Shopping is now available to UK customers and has been integrated into Brickweb's CMS and Brick Factory platform as an optional add-on. We will soon be deploying a dedicated TikTok API that could help make your business a global phenomenon!
TikTok Shopping is being dubbed as a 'social commerce experience' and is set to bring streamlined product discovery and in-app shopping to the popular platform. Users will be able to add a shopping tab to their TikTok profile; the tab will pull products from their catalogues and allow other users to discover and browse without ever leaving the app. users will also be able to navigate easily to eCommerce stores to check out their purchases. From product awareness to action, TikTok Shopping will revolutionise the way online retailers do business.
The reach of TikTok cannot be understated. In 2021, products on TikTok were viewed a massive 4.6 billion times. This year, that figure is predicted to more than double. Can YOU afford to miss out?!
Brickweb already offers seamless integrations with many major eCommerce platforms like Amazon, eBay, Etsy, Squarespace, WooCommerce and more. In addition to our upcoming integration with TikTok, we will also soon be offering integrations with OpenCart, PrestaShop, Wix and others.
Working closely with our customers, the Brickweb team can offer a full-service, fully-comprehensive shopping solution and will soon be able to integrate your product portfolio directly into your TikTok account. For more details about these and other crucial integrations, get in touch with our team TODAY!