E-Commerce Trends for 2022
According to Statista, global eCommerce sales hit over £4 trillion in 2021 and are set to rise to a massive £4.4 trillion this year. The continually increasing demand means that online retailers need to adapt their strategies to the rapidly-evolving internet retail landscape. In this edition of the Brickweb blog, we look at some of the emerging eCommerce trends for 2022.
As more and more people join the millions already on social media, it is becoming more important to offer online shoppers the option to make purchases from these platforms directly. This means that all aspects of the buying journey, from product discovery to completed purchase, will take place on social media.
Another trend expected during 2022 is live shopping, in which brands make use of live streaming features on major social media platforms like TikTok, Instagram and Facebook. Retailers will be able to demonstrate and provide links to products while directly interacting with potential customers.
A survey carried out by McKinsey & Company found that 15% of all internet shoppers were signed up for one or more subscription services, which allows them to save money and time on regularly-purchased products. For retailers, this helps to make their business and cash flow more predictable, as well as aiding with the forecast of necessary inventory. The number of people choosing subscription services is set to continue growing throughout 2022.
Mobile commerce is a trend that has been growing in importance for several years though, as mobile technology improves and more people use it, it has never been more important. According to OuterBox, 79% of people have used a mobile device to make a purchase in the past six months. Of these people, 40% chose to make their purchase from a competitor after a negative experience shopping via a mobile device. It is nothing short of essential that any eCommerce retailer can offer a seamless mobile shopping experience.
A study carried out by Bloomreach showed that a massive 80% of online consumers would be more likely to make a purchase from an online retailer that provides a personalised shopping experience. This means that, as 2022 progresses, retailers need to tailor their eCommerce recommendations based on an array of data including demographics, browsing behaviour, purchase history and the previous actions of users.
At Brickweb, our comprehensive suite of world-class web design and development services can help you to grow and develop your eCommerce business, addressing all of the points listed above and a lot more besides.
Please browse our website to discover more about our services and solutions and begin your journey with an audit of your current website for free with our compliments. Get in touch with our team for further information and support.