Why YOU Need a Web-Based Application...
You probably use them all the time without realising it - web-based applications. This means that your customers are using them as well and so the logical conclusion is that you should be providing a web-based app for for YOUR business to YOUR customers! What are the advantages? Find out now…
First of all, let's get it straight exactly what a web-based app is. It is an application whose interface (front end) is a website, as opposed to an application that has been installed on a local device. The most familiar example will probably be the comparison between Microsoft Word/Google Docs.
Microsoft Word, the popular word processing application, must be installed on a device to be used. Google Docs, on the other hand, offers all the same functions but from any internet browser. Web-based email is pretty much standard procedure for all of us now - the Microsoft Outlook application that must be installed on a desktop computer or other device has been dramatically superseded by Hotmail and other web-based email clients, for example.
The advantages of web-based apps, many of which you will regularly experience for yourself, include, but are certainly not limited to:
Development at decreased cost - the uniform environment used to access a web-based app (i.e. the web browser) means development and troubleshooting are far easier and thus cheaper. Using Flash makes it easier still
Universal accessibility - traditional apps can only be accessed on the device they are installed on whereas a web app can be used anywhere there is access to the internet. Content can be customised for mobiles, PDAs etc to extend users’ ability to interact with and receive information
Custom changes - much easier than with desktop apps, those that are beb-based are easier to customise in terms of presentation, making personalising web users’ experiences can be achieved quickly and consistently
Integration and interoperability improvements - isolated systems are difficult to integrate but web-based apps use technology based on the industry-wide standard
In conclusion, web-based applications are more useful, better, faster and more successful at engaging users. Maintenance is also made quicker and security is improved. And you need a web-based app for your online business!