It's Time for TikTok Shopping!
Everyone in business well knows just how important it is to maintain a good social media presence. While many businesses widely use platforms like Facebook, Twitter and Instagram, the importance of relative newcomer TikTok cannot be underestimated.
The TikTok app has been downloaded by more than two billion people across the globe, a number which grows exponentially each and every day. More than 4.5 billion products were viewed on the platform in 2021 and estimates suggest that this figure will at least double in 2022.
Before 2021, influencers and content creators helped online retail to grow in an organic way when they mentioned or promoted specific products in their video posts. The hashtag #TikTokMadeMeBuyIt was and still is a huge trend, leading to new customers discovering all kinds of products from clothing to electronics, food and much, much more.
The owners of the video-sharing platform created partnerships in the USA and Canada with e-commerce giant Shopify in 2021, marking TikTok's expansion into the eCommerce arena. The new TikTok Shopping feature is described as 'a social commerce experience' and brings with it in-app shopping and streamlined product discovery.
TikTok users can add a shopping tab to their profile, which allows customers to browse and discover new products. They can then easily navigate to the user's eCommerce store to complete their purchase. Making the journey from product discovery to final conversion absolutely seamless, TikTok Shopping is already revolutionising the eCommerce landscape.
TikTok's partnership with Shopify in Canada and the USA was hugely successful, prompting the platform to make the service available in the UK for selected partners; Brickweb is one of the first TikTok Shopping partners in the UK. We are thus now able to add TikTok integrations to Brick Factory websites and will soon be rolling out the service to all of our world-class eCommerce websites.
At Brickweb, we can already provide integrations with big-name eCommerce platforms like WooCommerce, Shopify, Squarespace, Etsy, eBay, Amazon and others. Our new integration with TikTok will soon be followed by other integrations with upcoming platforms like Wix, PrestaShop and OpenCart.
We'd like to invite you to find out more about how we can help your business to grow with TikTok Shopping. Please browse the Brickweb site for more details and do not hesitate to get in touch with our expert team directly to start your journey to social media success!