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How Can I Improve My Mobile Website?!

How Can I Improve My Mobile Website?!

Every business suffers from shrinkage and wastage - fancy terms that simply mean that it could always be performing better and saving money! So, how much money is YOUR business wasting each year? A study by credentials company Jumio shows that, in the retail sector, the total figure could be up to £6bn - and that’s just through usability issues with mobile websites. A shocking amount indeed - and one that can easily be reduced…

Smartphone transac­tions outnumber those from anywhere else and the number of those transac­tions grows all the time. Despite this saturation, many companies are still not focusing on providing an up-to-date user experience for their mobile customers and it is this that is leading to the lost £6bn every year.

The Jumio Study by Numbers

  • A massive 55% of smartphone users had abandoned at least 1 mobile transaction due to 1 or more problems with the mobile site

  • The most-abandoned transac­tions were those relating to clothing - over 53% of study parti­cipants abandoned such a purchase midway through. This represented 44% of male and 62% of female respondents

  • Fast food and grocery delivery websites are extremely popular though many of these are still not up to scratch - 39% of all transac­tions made on such studied sites were abandoned due to usability issues

  • Uncertainty about a purchase did play a part in causing abandoned transac­tions but only 21% of respondents mentioned this factor as opposed to the 68% who mentioned usability problems

  • There were many issues with mobile websites reported, including security concerns, difficulty with small text, unintuitive navigation, complex regis­tra­tion processes and slow loading times - the latter was the worst issue with 32% of respondents abandoning purchases due to having to wait unaccep­table lengths of time for websites to load

  • 32% of people, almost a third, never bothered to attempt to complete the transaction at a later date, leading to the shocking amount of lost revenue discovered by Jumio which , of course, only represents those who took part in the study and suggests an even higher total figure

So, how to avoid all of this?  The answer is simple - choose Brick Web Development Company to create a bespoke, expertly-designed mobile website to represent your company online. From providing all the nuts and bolts that make up your website to the continuous opti­misa­tion processes that keep it fresh and dynamic, our team can make sure that you get noticed and stay noticed.

It all starts with a simple call. Pick up the phone and speak to one of our team - we are waiting to start your journey together.