How Businesses Can Improve E-Commerce Strategies

As eCommerce continues to grow at an exponential rate, driven in part by the COVID-19 pandemic, more and more businesses are embracing digital tools. No longer just an option, offering customers the ability to purchase online is now an essential means of survival for retailers and service providers.

The past few years have seen a dramatic increase in the number of eCommerce websites and mobile apps, with even those merchants who were reluctant to enter the online arena realising that there was no other option. As the competition has grown, both merchants and consumers are becoming more discerning, seeking out exceptional eCommerce experiences. All businesses working online need to be alert and be able to adapt to changing consumer behaviour.

Providing an omnichannel experience has become essential. Customers no longer shop in a linear way, often using a variety of platforms and devices during their shopping journey. For example, a customer may discover a product on social media and research it via a search engine before finally purchasing from an eCommerce website. This increasing complexity means that online retailers need to invest in delivering a seamless omnichannel experience.

Mobile devices have become ubiquitous, allowing people to manage infinite aspects of their lives. It is no surprise then that a significant proportion of eCommerce sales take place entirely via a mobile device. Merchants must focus on providing a positive mobile experience to their customers, making it as easy as possible to shop in this way by offering an adaptable, responsive website.

The average attention span has dropped and so consumers want eCommerce experiences that are as quick and stress-free as possible. As well as loading quickly and completely, websites need to keep the number of screens, fields and clicks to an absolute minimum in order to drive more purchases. This is especially true of the checkout process, which should be as simple as possible. 

There are now many different payment methods available and consumers have their preferences in this regard. Websites that do not offer a diverse and comprehensive array of payment options are thus far more likely to experience cart abandonment. The checkout process must provide integrated, frictionless payment in order to drive sales.

In eCommerce retail, data is currency. This means that online businesses need to incentivise consumers to share as much of it as possible. Many retailers offer perks, such as promotions, in order to encourage customers to provide more data.

With over two decades of experience and an exceptional track record of success, Brickweb is ideally placed to not only create, maintain and promote your eCommerce website but also to provide authoritative, targeted advice on how to maximise sales in a consistent, lucrative manner.

For more details about the world-class eCommerce services and solutions available from Brickweb, please browse our website. Get in touch with a member of our dedicated customer service team for further information and advice.

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