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Content Crowned King of Internet Marketing!

In the world of internet marketing content has been crowned king! Despite this very few marketers understand how to create useful content. It is for this reason which Brick technology wanted to know if there was anything in particular that our customers wanted to know more about or indeed any topics they feel we should write more about.

As a Lancashire web design company we would like our customers to feel like they can come to us with suggestions or ideas for articles which would help them. Rich content which is unique and engaging is one thing but when this has to encompass your keywords and phrases it becomes hard sometimes to make it exciting and engaging for your readers.

What is it that you want to know more about or see more of?

Brick technology have some really helpful hints and tips to help you get the most out of your content without having to spend a huge amount of money.

Firstly you should utilise; this involves taking a look at the talent around you. Within a working environment you would be surprised what skills people have and keep to themselves. There will be people who love to Tweet through Twitter, people who love to comment on Facebook as well as other people who know the latest gossip and can write really quirky pieces along with people who can simply take a decent picture to finish off any written articles.

You should get these people onboard and get them to promote your brand. After all that is what we do at Brick technology we have a dedicated team all with individual talents. Our aim is to bring these talents out into the open and get Brick technology web design in Lancashire well known.

Within your business once you have found the people who want to help and have something to offer assign them tasks around their specialities and these can include anything as mentioned from media production to tweeting, updating Facebook, blogging as well as ensuring the company website is up to date.

In relation to the above point of socials like Twitter and Facebook then you need to identify outposts. Social sites are not just for the individual; more and more companies and well known brands are getting involved on them.

Now Facebook and Twitter are not for everyone you need to identify your outposts and where your company should be:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube

There are many others where you may choose to place your company but just make sure you get yourself involved with some outposts. Once you have chosen the ones which fit in with your business you need to supply these with the relevant materials. If for instance it is YouTube you need plenty of videos, Twitter needs content and updating frequently as well as maybe the odd picture.

An important point to bear in mind is not to overload each social platform with constant tweeting and commenting but rather keep a steady flow of content on each. Overloading and updating say every 3 minutes for example will simply annoy people and this will cause them to “unlike” you say on Facebook or “un-follow” you if on Twitter.

Sharing most definitely is caring!

Once the content is written why would you just let it sit there, you need to share it! Implement your socials into your web design. Have the social icons in your page header or footer; along with these add other buttons such as a Like button and a Google+ button.

REMEMBER, get involved and let us know what it is you would like to see more of in our latest news. Leave your comments in the social plug-in box below.

For more information please contact Brick technology on 01254 277190 or email info@brickweb.co.uk.