Why all customers are "influencers"Trying to attract the attention of potential shoppers when they are constantly being bombarded with marketing messages through a proliferation of on- and offline channels is no easy task.
As well as being overwhelmed with ‘voices’, there is a growing issue around trusting the messages that consumers see. Whether it’s fake news, fake reviews or mistrust over the role of influencers within the marketing mix, brands and retailers can face a tough task in getting their message across convincingly.
So how can they cut through the noise? How can they ensure not only that their potential customers hear them but, more importantly, that they believe what they have to say? Here, the role of referral marketing can be key.
Take a look at the whitepaper published by Internet Retailing and find out more on how to capitalise your satisfied customers