Brickweb | Design, Build, Maintain & Manage

Web Design Advancements

Brick technology have had to constantly analyse websites such as Google, Yahoo, Bing, Youtube and social network sites such as Facebook and Twitter ever since they were created just to keep on top with the next big thing - so to speak. The world of web design is constantly changing and moving with the changes either results in a successful site which attracts in lots of visitors or a site which is simply left behind because it ignores the demands of the users.

These websites who refuse to incorporate new and exciting advancements into their overall web designs lose interaction and engagement of their targeted visitors. However, it is extremely important to note that the addition of advancements which are simply incompatible on a wide range of platforms can also result in loss of engagement of targeted visitors to their site.

We have a dedicated team at Brick technology who keeps on top of latest advancements but who further tests these to ensure that they are going to be a reliable and suitable addition to any customer web designs.

People want to visit a website for whatever the reason whether it is to purchase a product or service through a e-commerce website or whether it is to help people gain access to information through a brochure style website but believe it or not visitors to a site decide whether it is useful to themselves or not in a matter of seconds and if it isn’t they simply click out – this is recorded as your bounce rate and is the percentage of single page visits or visits in which the visitor left your site from the entrance (landing) page. A bounce rate of around 20% is considered good, so maybe check yours and see how you compare as a high bounce rate often suggests that your particular website isn’t relevant to the visitors that you are receiving.

Writing content on your landing page which is informative, interesting can mean that visitors are more tempted to stay on your site and this could end up resulting in conversions. Web designs by Brick technology, Lancashire can mean that we help you to focus on tailoring you’re landing pages to specific keywords which visitors are searching for within search engines and thus this tailored approach can minimise bounce rates providing what the visitor has searched for is actually contained in your site. For example it is no use people searching for a “black dog” and having this keyword phrase all over your website if you are a garden centre because the chances are they will not stay on your site.

For more information about what Brick technology web design can do for you and your business then please contact us on 01254 277190 or email info@brickweb.co.uk.