Bad UX will make visitors abandon your website
Some of your visitors might put up with a lot if you’re selling really unique stuff, but if your competitors are selling comparable products and offering easier ways to buy, then it is obvious who the average e-commerce visitor is going to choose.
There are so many e-commerce websites in crowded online space that look similar, sell the same products, and offer the same old payment & shipping options.
Online shoppers have more options than ever before, sending their expectations higher. In fact, they now even conduct extensive research before making their final decision, and if they come across the smallest obstacle, they’ll just simply leave and go somewhere else.
How can you solve this?
Well, it’s fairly simple actually. – Observe your users, engage with them to find out what they want or how they feel when browsing your website, and provide them with a better user experience (UX) according to their feedback.
Remember, only those who understand the behaviors and preferences of their visitors and improve will succeed.
Brick technology Ltd have been building e-commerce web platforms since 1995 say that it's obvious a better user experience results into better outcomes and the value of UX is regularly underestimated.
Brickweb provide world class e-commerce CMS platforms with artificial intelligence, but all this is wasted unless website owners get on board and continually strive for improved experiences for their visitors. Investing in User Experience has quantifiable benefits for ecommerce businesses. Talk to a credible e-commerce development company and invest in UX rather than lose money due to poor usability.