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Internet Marketing - Twitter’s Traffic Up 9%, Thanks To Google

Twitter has increased their traffic by 9 percent from December to January. After deeper insight from ComScore and Hitwise, it appears that most, if not all, came from Google.

When Google added real-time results to their search interface in December, it had a major impact on people discovering Tweets in the search results. Google will show real time results from Twitter and other sites based on if that is a trending (hot) query.

Key Stats:

  • ComScore data show the number of unique visitors to Twitter increased by 9 percent from December 2009 to January 2010
  • Data from Experian Hitwise data suggest that Google is the main source of the additional traffic — the share of Twitter’s traffic coming from Google increased by 9 percent when comparing the week ending December 5 to the week ending February 13

By Barry Schwartz