Top 5 Reasons to do Business Online
Nobody can have failed to notice the seismic, game-changing and exponentially-increasing shift from offline to online business. Despite this, there are still many companies who have not yet made that crucial step. In this edition of the Brickweb blog, we will share with you five reasons to establish a strong online presence.
- Improved Image. If your business does not have a website or has one that is not of a professional standard, it is in danger of not being taken seriously. Modern customers automatically expect a business to have a presence online and finding out that this isn't the case raises a big red flag.
- Always Available. For the vast majority of businesses, it simply isn't possible to remain open 24 hours a day, 365 days a year. This means losing out on a huge potential market of customers whose working day exactly coincides with your opening hours. Having a website allows you to welcome these customers whenever they find it convenient. Your website never sleeps, remaining constantly available to take orders, provide information and generate leads.
- Customer Care. If potential customers don't feel that you can meet their needs then they won't even consider buying from you: it's as simple as that. Operating your business online allows you to provide a better, more customised service to these customers, giving them the information they need to make informed decisions.
- Streamlined Staff. A website can effortlessly and tirelessly carry out an array of different job roles that, in traditional bricks-and-mortar companies, require the services of human staff and add a hefty extra expense in the form of wages. Content marketing, social media integration, automated ordering and many other methods can replace the need for full-time sales representatives. Add an AI assistant and your business can respond to customers at any hour of the day or night, meaning that dedicated customer service staff are not required.
- Massive Market. The internet isn't known as the 'world wide web' for no reason. While bricks and mortar businesses can only serve those customers who are able to physically get there, an online business has a global reach. You can accept payments in any currency and speak to people in any language with automatic multi-lingual support.