Ten Ways to Engage the Online Visitor
When operating an ecommerce website, getting to the top of search engine listings is obviously crucial but this is only the beginning. Once you have attracted a visitor to your page, you need to engage their attention and keep it engaged in order to achieve conversion. Here are ten ways you can do it.
- Make it easy for potential customers to contact you. Your address, phone number and email should be prominently displayed and any contact form should be short and fast-functioning. Reply to all contact attempts promptly.
- Allow a professional, well-established designer to create your website. It is entirely possible to design and build your own but this amateur, DIY approach is clearly visible to visitors and does not speak well of your company.
- Deliver an enticing, interesting and streamlined user experience. Organise your content properly and get rid of any that is superfluous. A cluttered website (e.g. one that has excessive animations, ad prompts, background music or autoplay videos) is a huge deterrent to conversion.
- Make navigation easy. Your visitor should not have to spend an inordinate amount of time finding the content they need and difficult navigation causes confusion and frustration, leading to failed conversion.
- Include testimonials from your customers. Any company is bound to say it offers the best service and products but website visitors are far more convinced if the same is said by customers. Include their pictures if these are available.
- Stay up-to-date. Visitors want to see current, relevant content and if you don't keep yours updated it reflects badly on your company. Customers judge your credibility based on how involved you are with your website.
- Be mobile friendly. If your website does not adapt to various devices, customers will quickly abandon it. Don't forget that more people now access online content through a mobile device than by using a desktop.
- Customise your visuals. Though stock photos are often free or very cheap, they look cheesy and amateurish and should really be avoided.
- Check your copy. Spelling and grammatical mistakes jump out at the educated reader and make your website look unprofessional.
- Get in touch with #TeamBrick! We specialise in creating and maintaining ecommerce websites and can revolutionise your online presence.