Summer Success — How to SHINE Online...
Summer campaigns are everywhere - from ice lollies to the hottest (or coolest!) catwalk clothes, everyone is embracing the sunshine as if they have never seen it before, or will again. The old saying about making hay while the sun shines is as true as it ever was so check out our four top tips to SHINE ONLINE this season…
As an e-retailer, you are in a fantastic position when it comes to being able to keep your shop window fresh for the season. No costly overheads in changing your physical store, just let Brickweb, your talented web design and development company, do their thing. Your input is, as always, vital to our success.
Seasonal Realism - if you’re a seller of ice lollies then you’ve got it made in summer. Equally if you’re selling travel or outdoor clothes. If summer isn’t such a hot season for you then don’t let it affect your business negatively - set reasonable, realistic goals in partnership with us
Feel the Buzz - the appearance of anything, from our food to our television, is an essential part of the whole package and people want to feel in the mood. If you’re publishing ‘Hooray for Summer’ articles then driving people to the same site you have been displaying for years is a bit of a cheat and visitors won't like it. Is your site transformed for summer or are you just talking the talk?
Summer Socials - need we mention social media again? It is so important to the way a business interacts with its customers and in the summer weather people are more ready to chat and interact so you need to be there for them. A well managed social media campaign can revolutionise your season by creating that buzz - competitions are a great way of getting likes and giving away a valuable prize now can mean lots more revenue later on
Creative Promotion - 10% off? Free delivery when you spend over £50? Boring - the internet has heard it all before. Don't you want to stand out a little more? Let’s work it out together and drive your business through the roof this summer - we could all do with the cool air!