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Poor Mobile Web Development Costs Retailers £6bn

Poor Mobile Web Development Costs Retailers £6bn

Retailers are missing out on as much as £6bn in lost revenue due to usability issues with mobile websites, according to a study carried out by leading credentials and identity management company Jumio. The study found that over half of smartphone users in the UK had abandoned an ongoing mobile transaction and a number of factors are blamed.

Facts & Figures from the Jumio study:

  • 55% of smartphone users in the UK had left one or more mobile transactions uncompleted due to problems in easily using the website on a mobile device

  • Potential purchases of fashion and clothing items were most-abandoned, with 53% of respondents failing to complete a transaction. This figure was further broken down to represent gender, with 62% of women and 44% of men abandoning such transactions

  • Food & drink-focused mobile websites, including grocery retailers and takeaway delivery services, also suffered, with 39% of purchases being abandoned

  • Uncertainty of purchase was far less of a cause for abandonment than usability issues, with 21% and 68% of respondents respectively citing these reasons for failing to complete a purchase

  • Usability issues were many and those cited included slow loading times (32%), complex processes for payment (27%), difficult navigation (26%), inability to type easily on a smaller screen (21%), security concerns (16%). Obviously, these figures total over 100% as some respondents cited multiple issues

  • 68% of people later attempted to complete the transaction at a later date with a computer being the preferred method of access. This means that almost a third of people never attempted that transaction again, leading to the massive revenue losses warned of by Jumio

The figures detailed above are clear evidence that mobile web design of impeccable quality is nothing less than vital in the modern online marketplace. This is where Brick technology come into the picture, bringing with us the benefit of many years of successful, practical experience and a dedication to continuous optimisation, investment and training.

We invite you to contact our web development company to discover the myriad ways in which we can improve your online presence, driving your brand or organisation ever-forward and helping you complete your unique objectives. Call us today.