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The previous edition of the Brickweb blog introduced brickSEO, a powerful suite of tools that allows you to analyse your website's performance in great depth, leading to a better understanding of your customers and an optimised internet marketing strategy. A key feature of brickSEO is its ability to help you analyse your integration with social media: in this article, we look at why good social media marketing is vital to success.
One of the most compelling reasons to have a strong social media presence is the sheer number of potential customers. According to data from Statista, a massive 59% of the global population is active on social media, a number that is growing all the time. Many of these users check their social media profiles several times each day. This offers a huge opportunity to online businesses, presenting them with a massive market.
Unlike traditional advertising, social media marketing is a two-way street. The platforms give you a unique way to interact with your customers, offering the chance to communicate directly in a friendly, non-formal environment. This humanises your brand and makes it more accessible.
Data from MarketingSherpa shows that a massive 95% of internet users aged 18-34 are likely to follow brands on social media. Having a strong presence on these platforms is therefore essential as users can like and share content that they find valuable, giving extra exposure and authority to your brand.
Using social media for marketing helps to drive more traffic to your website. Common methods of achieving this include 'teasers', whereby you post a short piece of content that encourages users to visit your website to find out more. Once the visitor visits your site, it provides a new opportunity for conversion as well as improving your position on search engines.
You can spend as much or as little time as you want working on your social media presence. Obviously the more time spent the better but data from HubSpot shows that 84% of marketers were able to increase website traffic with just six hours per week spent on social media.