Klarna: A New Way to Pay

Klarna: A New Way to Pay

The methods and tools people use to pay for goods and services has always been evolving. Ancient civilisations used everything from chocolate to seashells as currency. Gold and other precious metals were popular before actual cash. Cheques were followed by credit and debit cards. In recent years, mobile wallets have become widespread. One of the newest payment methods is Klarna, which allows its users to purchase goods on a buy-now-pay-later basis.

Klarna (or Klarna Bank AB to give it its full name) was the brainchild of Swedish founders Victor Jacobsson, Niklas Adalberth and Sebastian Siemiatkowski. The trio took part in the Annual Entrep­re­ne­urship Award at Stockholm's School of Economics with the idea for the new business but, surprisingly, failed to do well in the competition.­ 

Despite this setback, they founded Klarna in 2005. After significant investment from 'angel investor' Jane Walerud, who also arranged for them to meet with programmers who could help them build the new platform using Erlang, a programming language designed by technology giant Ericsson. 

Further investment saw Klarna grow rapidly, with the company increasing its revenues by more than 80% in 2010. By 2021, the company was valued at a massive £37.3 billion and handled over £65 billion in online sales. 

With a stated mission to 'make paying as simple, safe and above all, smooth as possible', Klarna is now the global leader in its field. The brand boasts 147 million active customers across over 400,000 merchants in 45 countries around the world. Klarna provides a range of payment services including direct payments, pay-after-delivery and buy-now-pay-later installment plans.

At Brickweb, we specialise in developing, building, supporting and maintaining world-class e-commerce websites which can be seamlessly integrated with all state-of-the-art technologies, including Klarna. Built using our innovative and uniquely-powerful Content Management System, the BrickCMS, our bespoke e-commerce solutions are expressly designed to respond to each and every need that your business has.

Your Brickweb website can be infinitely customised and can be managed seamlessly across all devices from desktop to laptop, from mobile to tablet. We utilise an array of cutting-edge methods to drive traffic to your website; these visitors are then presented with a sleek, modern experience that shows your business in the very best light possible.

To find out more about our custom e-commerce websites, complex web systems and our other services and solutions, please browse the Brick website.

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