Internet Marketing: SEO
Web design is an extremely important part of introducing your business to the online world. A simple, eye catching yet effective web design is what businesses should plan to achieve. This has to both look professional as well as having a whole range of useful features for a user.
However, once the web design has been created then it is important that you drive traffic to the site. You can do this through ensuring your website has been properly optimised.
Search engine optimisation is not rocket science and it isn’t secretive. It’s about compelling content and experienced and expert site construction. Mind your own Business! or let Brickweb do it for you... here are 10 top tips for great search engine optimisation...
1. Choose the right domain name
Pick a domain with your keyword in the URL if possible and preferably buy a domain name with authority. One way to do this is to look for expired domains, or to buy an existing one. Take a look at http://www.sedo.co.uk it not only gives you new domain availability but also a list of domains for sale.
2. Write compelling page content
As Brick have been saying for years and years, the best content for search engine optimisation is to have words and it should be original and unique. Your webpage content should be relevant to your target keywords and phrases. Unique web content will help with SEO and invoke sales and/or enquiries.
Google’s latest algorithm takes a dim view on duplicate content. The more duplicate content you have, the lower your ranking will be. Don’t simply copy other website content, be unique, fresh and relevant.
The most important piece of text you write should be on your home page..
e-commerce websites should have unique product descriptions, don’t just copy and paste the text from the manufacturer as this will be seen as “duplicate content”. If you have thousands of products of course, this is a big task, so make a start on your top sellers. We also suggest with our clients to include customer reviews and instructions on how to use the products.
3. Write attention grabbing titles
The title tag is the most important place to include your keywords it is essential that you create a unique title tag for each and every web page. The title tag is your “ditty” for that landing page, it’s the snippet you see in search engine results.
Maximise the 67 visible characters in you title tag and don’t forget the old marketing principle of AIDA (attention, interest, desire and action!)
4. Include meta descriptions
The limit is 155 visible characters and most search engines pay high attention to this content.
If you have targeted keywords in your meta description, most search engines will show this in your snippet.
5. Ignore meta keywords for Google
Meta keywords have no effect on most search engines any more. Google states this on their Webmaster Central blog
6. Use H1 and H2 Tags
The H1 header tag is very important, also H2 and H3 tags carry importance. You can include multi H1 tags in your content page with H2 and 3 tags following. But for product pages we suggest using just 1 H1 tag.
7. Include your keywords in your page content
Write your keywords contextually in to your page content. Don’t spam or keep duplicating them.
8. Build relevant links
Link building is an important piece of SEO donkey work. Most search engines value these as a vote of confidence, don’t think this is as easy as buying links from a link farm, you will get penalised.
Use relevant anchor text, pointing at the correct landing page from a relevant site this is what “relevancy” means.
9. Page authority
Using the above techniques will give your page “authority”. Search engines have weighed up all the above factors and deem your page as an authority on your targeted keyword and phrases.
10. Check your site speed
Brick technology have an internet marketing team who can take care of search engine optimisation for your website. For more information then please contact us on 01254 277190 or email firstname.lastname@example.org.