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How hot will online video be in 2009?

According to a recent survey from about 67% of marketing respondents report they will focus on online video through 2009 rather than social marketing (41%), search (34%) or pod/webcasts (32%). Also, about half report they will begin some kind of online video project.

What are marketers most interested in? Just over 60% report an interest in having their own branded content/video destination, more interactive experiences for consumers (38%) and simply syndication (22%).

"As corporate and brand marketers look to evaluate and improve the effectiveness of digital marketing initiatives, online video will play an increasingly critical role in all interactive campaigns," said Matt Kaplan, VP of Solutions and Chief Strategy Officer of PermissionTV. "These survey results demonstrate the strategic importance of online video in the overall marketing mix, as well a growing requirement for more sophisticated video experiences."

According to a recent comScore report US consumers viewed more than 12 billion online videos in December 2008; that is an increase of more than 30% year over year.

by Kristina Knight