Ecommerce Success — The First Three Steps
Every year it gets larger - the amount of money spent via the internet. The growth rate for next year is predicted to hit almost 13%, making billions globally and securing its position as one of the most profitable industries in the world. It may come as a surprise, then, to learn that many ecommerce websites are not updated and made the best they can be, attracting and then securing online visitors who are notorious for their short attention spans. There are hundreds of ways to optimise your success online - here are just three..
Take Down the Barriers
Everyone wants everything faster, easier and more reliably than ever. You may well have customers who have plenty of time to sit and browse though the majority are going to want to get on the site, find and purchase what they want and start waiting by the letterbox for delivery! If a buyer wants to buy and run - facilitate that for them. Delaying a purchase for even a few seconds could mean delaying that purchase for good and so cumbersome, long-winded registration processes can be off-putting, particularly if the user is accessing the site from a mobile device.
Offering guest checkout can make all the difference, allowing your customer to make that quick purchase and probably come back later for a proper browse when they have more time. It’s an easy switch to make - for a talented web development company.
Social, Social, Social
Likes, comments, shares, retweets - all of these add up to one thing and that is publicity. Peer-to-peer recommendations are a major driving force in online sales and letting your customers connect fosters a sense of trust in your company. There is also the opportunity to connect on a more direct, personal basis with your customers - Facebook and Twitter, for example, require much less formality than an email and let you show the human side of the business.
Made it Mobile?
Mobile traffic surpassed desktop traffic some time ago and more than half of the total amount of ecommerce traffic is from a mobile source. If visitors to your site are still having to pan, scroll and zoom to see what they want then they’re going to stop looking - it’s as simple and final as that. Mobile apps are where users spend most of their time and getting your own is as simple as picking up the phone and calling Brick web development company,
Change the face of your business by changing its heart - let it pulse to the Brickweb beat. We look forward to speaking with you.