E-Commerce Websites: Don't be Afraid to Upgrade!

When you're working in the fast-paced world of e-commerce, you have to be able to juggle many different demands every day as you try to keep everything running smoothly. If your e-commerce website seems to be working alright then it's tempting to stick with the status quo, letting updates and upgrades sit on the back burner. But is 'alright' enough? It certainly isn't for today's highly-discerning online consumer who, with a vast array of competitor websites to choose from, will always prefer the one that is more up-to-date. 

Part of the reason for this is that an e-commerce website is, far from being simply a catalogue of your product range, a representation and reflection of your business as a whole. If the website never changes, potential customers will feel that your company is not dynamic and modern. Technology changes fast and so do customer expectations of being able to use those technologies; not implementing them makes it look as if you don't really care about your customers' experiences. If there is no news in your blog, how is a customer supposed to know that anything is happening in your business or if it is even still trading? 

Another issue with outdated websites is security, of which more and more online consumers are expressing deep concerns about. The intelligence and tenacity of hackers and scammers is, though misplaced and misused, certainly not to be underestimated. New ways of stealing data are invented and implemented every single day and so website security must be as up to date as everything else. Securing your website and thus the data of your customers is of paramount importance; any visitor who does not feel entirely safe on your e-commerce website will not stay for long, let alone make a purchase. 

Brick technology is able to help you update and upgrade your website, offering a full suite of state-of-the-art features and services from website design and internet marketing to enhanced payment gateways and robust security structures. To help you enjoy the benefits of a website upgrade or refresh, we are currently offering a three-month trial of our standard-setting BrickSEO tool: The Digital Workhouse

Though this three-month period would normally cost £400, your trial will be provided absolutely free of charge with our compliments. Allowing you to understand your customers at the most profound level while enhancing visibility and increasing traffic, The Digital Workhouse will revolutionise the way you think about your business. What have you got to lose? 

Start TODAY by getting in touch with us to schedule a comprehensive review of your current website and receive an in-depth, competitive analysis!

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