E-Commerce in the Golden Quarter: Facts & Figures to Learn From...

It's not easy to predict accurately how people will spend their hard-earned cash during the Golden Quarter. This period is technically from September to December but more specifically focuses on the pre-Christmas buying bonanzas of Black Friday and Cyber Monday.

Instead of throwing out predictive figures, which vary widely depending on the source, for this edition of the Brickweb blog we're going to look back at confirmed figures from last year's Golden Quarter. It's certain that the figures for this year are going to be higher so the time to start preparing is NOW. All statistics in this article are from the finder.com website.

  • UK consumers spent a whopping £3.95 billion on Black Friday and Cyber Monday purchases in 2022.
  • The average spend per person was just under £190 .
  • 39% of UK consumers made purchases on these sale days, representing a rise of 6% compared to 2021.
  • Almost half (46%) of Black Friday and Cyber Monday shoppers made purchases solely online, with just 10% opting to only shop in brick-and-mortar stores. Those who did shop only in physical stores spent £96 less per person than they did in 2021, representing a sharp decrease of 36%.
  • When it comes to gender, men spent a significantly higher amount than women on Black Friday and Cyber Monday, with these figures standing at an average of £205 and £174 respectively.
  • There were also marked differences between age groups. Way out in front was Generation Z, with 65% of their total population making Black Friday and Cyber Monday purchases in 2022: members of this demographic also spent the most, averaging £217 per person. These figures compared to 51% of millennials each spending an average of £209, 35% of Generation X each spending an average of £149 and 24% of Baby Boomers each spending an average of £168. 
  • When it comes to Black Friday in particular, statistics show that people start thinking about the event earlier and earlier with each passing year. In 2014, analysis by Google showed an increase in searches for the term 'Black Friday' beginning around seven weeks before the actual day. In 2022, the same analysis revealed that search interest for the term had already began a full three months before Black Friday.

What is clear from these facts and figures is that it is never too early to start preparing e-commerce websites for the Golden Quarter. Brickweb, Lancashire's premier e-commerce development agency, can provide your business with all of the tools, strategies and knowledge you need to meet the needs of your customers both old and new. From internet marketing services and creative design to the building and maintenance of world-class e-commerce websites, Brickweb has it all.

Get in touch with our team today and let us make YOUR Golden Quarter a super-shiny one this year!

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