E-Commerce in 2016 – Trends to Watch

E-Commerce in 2016 – Trends to Watch

The end of 2015 is fast approaching – and what a year it has been! Computer and smart-device ownership/­usage are growing at exponential rates, transforming the online landscape as they go.

Here we reveal some of the emerging trends for e-commerce websites in 2016.

Mobile, Mobile, Mobile!

The continuing growth of mobile technology is at the forefront of developments – you could be forgiven for thinking that this is no longer a ‘trend’ as it was on the list last year! 2016 is, however, looking set to bring mobile apps and websites even more into the limelight.

Recent data from Smart Insights revealed that 80% of internet users also own a smartphone while another study from eMarketer showed that:

  • Mobile increased its share of e-commerce site traffic by 5% in just one year, easily surpassing comparable desktop-traffic levels

  • Conversion rates from mobile devices rose 7.7% between May 2014/15 – up to 2.52% from 2.34%

  • Though smartphone conversion rates were lower than those of tablets, they still increased by a massive 32.6% year on year

  • Average conversion rates for desktops dropped 3.5%, lowering the figure from 3.47% to 3.35%

Content Quality is Key

Whatever you are selling, a clear, enticing and well-written product description is going to help potential customers feel more confident and knowled­ge­able, encouraging conversion. Buyers like a paradoxical combination of detail and precision; the richer yet clearer the media, the more the potential buyer will be convinced they are making the right decision. Images should be of the highest resolution possible and merchan­dising guidelines should be clearly signposted.

Automatic Marketing

Perso­nalising the online experience is growing in importance – e-commerce websites are now customising their banners, promotions and landing pages to deliver that personal touch. Even if you are catering to wholesale buyers, the same principle holds true and a website that responds to your individual requirements will be far more favoured than one that treats every visitor the same.

Look out for more e-commerce trends for 2016 coming soon – ` to keep your finger firmly on the pulse.

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