Brickweb Newsletters: Read All About It!
The internet is a hectic place, with countless apps, websites, social media platforms and more all trying to grab our attention. In this bewildering forest of information, it's easy for your e-commerce brand to get lost in the background. Though you should of course always be seeking to grow your audience, it is absolutely vital that you appreciate the value of your existing customers and keep them engaged.
There are so many ways in which this can be done that it's impossible to list them all in a single blog post so let us bring your attention to just one method: the email newsletter. On first impression, this may seem hopelessly outdated but that impression couldn't be more wrong. Consider these four statistics that clearly prove our point:
- Data from Statista shows that the global market for email marketing was £6.2 billion just three years ago and that this modest figure is projected to soar to over £14.8 billion by 2027. The same study also projected that the number of people who use email on a daily basis will rise to 4.6 billion.
- Leading software company Campaign Monitor carried out an in-depth survey, the results of which revealed that 64% of small businesses use email marketing to reach out to their customer base.
- The respected and authoritative Content Marketing Institute found that email newsletters are the primary form of content marketing preferred by a massive 81% of B2B ecommerce merchants.
- Software company GetResponse studied the open rate of email newsletters, finding that over one-fifth of such communications are opened in less than one hour after they are received.
E-commerce websites from Brickweb incorporate powerful templates which allow users to instantly create ready-to-send email newsletters containing just about any information you wish to share with your subscribers. The newsletters can be personalised and customised however you wish and, by using the Brickweb control centre to split your subscribers into different groups, you can easily carry out A/B testing to see what approaches and strategies work best.
An even better option is to go for our internet marketing service. One of the many benefits of choosing to do this is that you will be able to take full advantage of the skills of our expert team of copywriters and designers, who together will create all of the content your newsletters need.
If you want to find out more about the Brickweb newsletter system, along with full details of our leading suite of web solutions and services, please browse our website. Don't hesitate to get in touch with our team if you have any further questions!