The Fab Four — Why a Strong Online Presence is Essential
A company's website is perhaps its most important investment and practically every company must maintain some form of online presence in order to remain visible (and indeed viable).
Because of this, the online marketplace is extremely competitive and crowded, meaning that a website must stand out for all the right reasons. Here we share four of the most important ways that having a strong, solid and consistently relevant company website can increase visitor numbers, retention and, ultimately, sales.
1 - Visitors judge a company by its website.
On accessing a website for the first time, a potential customer will make instant decisions based on its appearance and usability.
A website that seems neglected, half-baked and hastily thrown together will cause visitors to perceive that all of the company's operations are carried out to a similar low standard, quickly causing them to find a better alternative. Conversely, a website that looks professional, can be easily navigated and offers a contemporary and secure browsing and buying experience, will assure the visitor that they are dealing with a successful, reliable and high-quality business.
2 - The virtual shop-window.
Companies with physical premises such as a store or showroom can gain valuable extra business by using a website as a virtual shop window to display its goods and services.
Like an actual shop window, the website must be designed with creativity and flair in order to catch the 'passing trade' generated by online searches. Before visiting a store, customers often visit its website in order to make a decision on where they will eventually buy from, meaning that competitors with better websites will receive far more walk-in customers.
3 - Expand a business globally.
The internet allows any company to become an instant global operation as its website can be immediately accessed from almost any country worldwide.
This massive market of potential customers can completely transform and widen the vision of a company so the function and appearance of a website must be totally optimal in order to attract and retain global visitors, who often require an extra boost of confidence before committing to make a purchase from abroad.
4 - Create media interest.
Mentions in various media can have a powerful effect on the reputation and success of a business.
Journalists and other professional and technical writers often search for experts in the particular field they are writing an article about. Once again, the clean, professional and optimally-functional website will be the most likely choice of such a writer, leading to missed opportunities for companies who have failed to invest in a strong website or have not fully checked the track record and reputation of their chosen web development company.
In short, to allow a business to be represented online by a bad website is to do that business a terrible disservice. At Brickweb, we create stunning, world-class websites for a large and diverse client portfolio that encompasses everything from small, independent trading companies to major international suppliers and manufacturers. With many years' of practical experience, our team consistently hit all the right notes when it comes to web design and development, creating strong, lasting partnerships with our clients.
For more information and to book a full review and consultation regarding your current online presence absolutely free, call Brickweb today on +44 (0)1254 277190 or email email@example.com.