Recognising your ongoing commitment
Even in the planning stages of an e-commerce project, it is important to understand how the website will be maintained on a day-to-day basis. There are also various of marketing and security issues that need to be taken into account.
Changes in product details, product ranges, special offers, up-to-date advertisements and sales information will all need to be maintained throughout the life of the site. In addition, you should consider redesigning the site on a periodic basis in order to improve the features offered to customers and keep the site looking fresh.
It is important that the site evolves to meet the needs of your customers. There are a number of actions you can take to encourage customer feedback, including carrying out surveys and putting feedback forms on the site.
No matter how well designed your e-commerce site is and how competitive your products and prices are, if the customers are unaware of its existence then you will fail to exploit its potential.
Popular methods of promoting a website include:
- e-mail advertising campaigns
- web adverts
- coupons offering discounts
Don't forget to take full advantage of search engines by ensuring that they pick up all of the key terms that you think your customers will use to find your site.
Using the Internet for business purposes is fraught with risks to security. Hackers can attack systems at any time. Whatever your business, there's a real risk that your system may become the target of an attack that could affect your organisation.
You should recognise the need for effective security controls to prevent your site from falling victim to hackers or fraudsters.
The more successful your e-commerce service becomes, the more you will become reliant upon it. You should consider what risks and threats your e-commerce site might be open to and have contingency plans to ensure that you can continue trading should anything go wrong.