Internet Marketing for the Mobile Generation
Here we show you six ways in which internet marketing affects your company and why you should be focusing on it right now.
Up Close and Personal
User data is increasing in importance as companies improve and personalise the online experience for each individual visitor. For example, a first-time visitor to a website may be presented with a different screen from someone who has already made a purchase from the site. Tailoring content in this way helps to reduce bounce rate and increase conversions as the personalised experience is so engaging to users.
A responsive website is now standard for many businesses but mobile-optimised content is becoming more important, particularly now the Google are using mobile-friendliness as a ranking signal that dramatically affects search result positions.
News & Blogs
Getting your company to stand out in a massively overcrowded market depends on engaging, informing and entertaining your visitors. News articles and blog entries offer the perfect way to do all three of these things while simultaneously improving the quality of your website’s SEO.
Sites such as Facebook, Twitter and Google+ are key providers of both company exposure and website traffic. Creating brand awareness is a key feature of social networks and integration is expected as standard by users of such sites.
This is a form of internet marketing that has been around as long as email itself. The reason is because it is an efficient, successful method and allows a company to maintain full control over its method of communication with customers.
Blending and Blurring
The many forms of internet marketing are merging, forming connection between content, SEO and social networking sites. Content is becoming the biggest influence on SEO and social media the most important method of engagement and content distribution.