How do YOU Search?
To understand the behaviors of others, it is often enlightening to look at our own. Why do we do the things we do? What makes us choose one product over another? Although every human being is of course unique, there is also a lot of things that we do for exactly the same reasons and so, if you want to know more about the browsing habits of your customers, the best place to start is to examine your own.
How many hairs are there on the human head? How much does a flight to Miami cost? Who invented the safety pin? If you were asked any of these questions, your first answer might well be ‘google it’. Notice the lack of capital letter on ‘google’; no longer a proper noun, it has now entered the language as a verb, indicating how well-used it has become.
That’s what your customer will think, when they decide they want to buy a product that you sell. ‘Where can i buy X or Y? I’ll google it”. Google is the single largest search engine in the world though there are countless others, all receiving massive volumes of traffic. It is clear, then, that the search engines hold a lot of power when it comes to getting people to visit your website.
When you make a search using a search engine, a lot of factors come together to determine the order in which the results will be listed. One of these is SEO or Search Engine Optimisation, whereby the content on the website is geared towards the particular product or service you are selling. Everyone wants their business to be on the first page, in the highest position.
Again, think about your own search engine usage. How many times have you ever gone to page 2 of the results? Chances are that you have never done this, or very rarely. Most users would rather carry out a new search than scroll right down and then click to another page. This is why SEO is such an important part of web design and development.
At Brick, we use the latest SEO techniques to ensure high search engine rankings for our clients’ websites. We employ highly-skilled technicians to analyse search engine algorithms and work with you to get the very best out of your online presence. Are you ready to join us? Call us today!