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Ecommerce 2015 - Move Forward with Brick technology

2014 has been a massive year for ecommerce, with many records being broken, re-set and then broken once again. As we move into a new year, the world of ecommerce and mcommerce websites looks set to grow and develop even further as the digital revolution continues. Making sure that your business is properly represented online is essential and many companies are planning a full redesign of their existing website for 2015.

Before embarking on such an important project, full and detailed planning should first be made - here is the Brick technology guide to the questions you should be asking.

What are the company’s goals?

Be clear on what you want to achieve and set these points out clearly to your ecommerce website redesign team. As well as selling products, decide such matters as how you want your intended audience to interact with your company - through social media, e-newsletters, special promotions or a combination? Once all of your objectives are clear, it will be far easier to design the essential architecture of your website and both you and your website visitors will be more satisfied.

Your current site - what works, what doesn’t?

A full review of your current website will offer a detailed insight of what needs to change. Website visitor analyses should be closely studied - digging deeply into the data to find out such problems as a high number of visitor drop-offs on a particular page can show how that page could be enhanced or removed altogether. All decisions should be made based on concrete data.

Could less equal more?

With the sheer amount of technologies available, it can be tempting to overload the redesigned website with snazzy features that aren’t actually necessary and only serve to distract. It is important to realise that a website is not a pre-packaged, one-size-fits-all product and that it will never be completed - web development continues to evolve at a rapid pace and it is far better to work iteratively, focusing on the essentials to start with then making further optimisations later on based on web analytics and visitor feedback.

Your Content Management System (CMS) - is it good enough?

Building a website centred on a CMS is now de rigeur and there are many popular standard-feature systems available. Though allowing users to create a basic web presence, these CMSs rarely meet all of the complex needs of an individual business and, to maintain a modern, relevant and appealing website, companies more often choose to use the skills of a reputable digital agency.

In-house or outsource?

This is most often a question of budget - it is undeniably cheaper to redesign a website from within the company. It must, however, be balanced against the abilities and talents that can be brought by a dedicated digital agency, who will be able to offer an internet marketing expert, copywriter, developer, designer and project manager each of whom will bring objectivity and professionalism to the project.

The Brick technology web development team are an exceptional digital agency in Lancashire and invite you for a free, no-obligation review and consultation of your current website. Here we will show you how we revolutionise ecommerce websites, transforming, enhancing and improving.

Call Brick technology Web Design Lancashire today on 01254 277190 or email info@brickweb.co.uk to start your journey into 2015.